There are certain regulations concerning when and to whom you can send e-mails for marketing purposes. But if you are not aware of these, you may end up getting a fine. However, if the campaigns are conducted correctly, this may drastically increase your RoI.
Read our PurePapers here to get more information about the regulations that you need to be aware of – what they are and what the consequenses may be, and why and how email campaigns are so useful.