How you can legally conduct email campaigns?

There are certain regulations concerning when and to whom you can send e-mails for marketing purposes. But if you are not aware of these, you may end up getting a fine. However, if the campaigns are conducted correctly, this may drastically increase your RoI. Read our PurePapers here to get more information about the regulations that …

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Why is having quality data and a correct HCP/HCO database important for pharma organisations?

[dropcap]B[/dropcap]esides increasing marketing- and sales effectiveness, the proposed EFPIA disclosure code also necessitates having up-to-date information about the Healthcare profesionals and Healthcare organisations at whom you direct your marketing activities. Watch the video to see how the proposed EFPIA code on disclosure of transfers from pharmaceutical companies to HCPs and HCOs works.