Products
Pure Advance
PureAdvance is a data system built around HCP data.
We’ve combined the accuracy of our HCP/HCO Master Data with a delivery tool called PureAdvance.
PureAdvance is a sophisticated software tool that gives you live access to our entire database and has all the functionalities you typically need when working with data sets.
Dynamic Data
A constant flow of updated data on healthcare professionals.
With Dynamic Data you subscribe to frequent updates on data, which we integrate into your existing CRM system. We have trained data professionals who clear your healthcare professionals records so they are always up-to-date. We validate or update data proactively at market leading clearing times in order to avoid errors and duplicates that are often found in competing data. You can also subscribe on data needed for market access. This can for instance be data on member of the National Health Committee, expert groups, Decision makers within National Medicine Agencies and the National Formulary Committee, local or regional health politicians and hospital management.
PureFocus
A constant flow of updated data on certain healthcare professionals.
With PureFocus data you can subscribe to data on specialists, physicians, nurses, and other relevant healthcare professionals who are selected by you because of their therapeutic focus on a specific treatment. This could for instance be a subscription on all physicians with focus on COPD or a subscription on nurses in three particular countries with focus on e.g. Diabetes. We gather, validate, and update the data on a continuous basis and load it directly into your existing CRM system. By doing this proactively we assure that the data we deliver is of high quality.
With Pure Focus data you can minimize the number of irrelevant customer visits and instead you can target your direct mailings, invitations, etc.
Data-On-Demand
Lists of data on healthcare professionals for one time use.
Data-on-Demand or ‘one-off’ data are for those clients who want data on healthcare professionals for a specific purpose like a marketing campaign. These data are not loaded into your CRM system but are offered on a short term contract and delivered in your specific format of choice. Data-on-Demand is valuable for you if you only want to use the data one time as the data will not be updated again after delivery.
Value Added Services
Quality data is only as good as the people who use it. We can help you create value with the data on healthcare professionals and analyse what information you actually need. For example we can help with segmentation (what customers are important and who is irrelevant), how to carry out segmentation and target specific customer subgroups, and teaching you in how to use best use your CRM system.
Value added services are add-ons or single purchases that aPureBase provides because we acknowledge that knowing how to handle your data is part of what makes it quality data. We also realise that CRM systems can be complicated, which makes many people reluctant to never use it properly. However, with a little help we can get you very far and enable you to use the system to its full potential.
