As a supplier of dental products, pharmaceuticals, material and services, you may find it hard to track master data on dental clinics to narrow down your target group and define Ideal customer profiles. Also, if you are considering expanding your reach or improving your dialog with dental clinics, you need an optimized overview of who […]
Targeting the dental market? We’ve got the data you need! Read More »
Data Protection Regulation: We’ve listed 7 changes to be aware of to abide by it. More stringent requirements with regard to the information to be given to the data subjects The requirement for accountability Data processors can in some cases be held liable Privacy by design/by default Data protection impact assessments (DPIA) More stringent requirements regarding
The Data Protection Regulation is coming into force Read More »
Press: TV2 & Berlinske Tidende in Denmark If you happen to live in Denmark, you might have caught us on TV2’s news in March 2016. We talked about the scarce amount of technical people on the market, and how we’ve had to work around those issues. You can read more in an article from Berlingske Tidende
Press: TV2 & Berlinske Tidende in Denmark Read More »
There are certain regulations concerning when and to whom you can send e-mails for marketing purposes. But if you are not aware of these, you may end up getting a fine. However, if the campaigns are conducted correctly, this may drastically increase your RoI. Read our PurePapers here to get more information about the regulations that
How you can legally conduct email campaigns? Read More »
[dropcap]P[/dropcap]hysicians are not using the mobile web they are using apps as a tool like a stethoscope. The number one reason that they are using apps is to determine medical interactions followed by diagnosing patients. If marketers want to appeal to physician… Read more at: 2/3rd of physicians use mobile applications (via http://worldofdtcmarketing.com)
To generate demand among physicians, campaigns must focus on solving physicians problems Read More »
[dropcap]B[/dropcap]esides increasing marketing- and sales effectiveness, the proposed EFPIA disclosure code also necessitates having up-to-date information about the Healthcare profesionals and Healthcare organisations at whom you direct your marketing activities. Watch the video to see how the proposed EFPIA code on disclosure of transfers from pharmaceutical companies to HCPs and HCOs works.
