To generate demand among physicians, campaigns must focus on solving physicians problems
[dropcap]P[/dropcap]hysicians are not using the mobile web they are using apps as a tool like a stethoscope. The number one reason that they are using apps is to determine medical interactions followed by diagnosing patients. If marketers want to appeal to physician… Read more at: 2/3rd of physicians use mobile applications (via http://worldofdtcmarketing.com)
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