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There are certain regulations concerning when and to whom you can send e-mails for marketing purposes. But if you are not aware of these, you may end up getting a fine. However, if the campaigns are conducted correctly, this may drastically increase your RoI. Read our PurePapers here to get more information about the regulations that …

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aPureBase is delighted to announce its new cooporation with Health Data Solutions (HDS)! We are really excited about this partnership. HDS is a leading provider of healthcare databases, compliance and business intelligence services, will provide demonstrations of its new global healthcare data capabilities within Concur at CBI’s Annual Forum on Transparency & Aggregate Spend from …

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Physicians are not using the mobile web they are using apps as a tool like a stethoscope.  The number one reason that they are using apps is to determine medical interactions followed by diagnosing patients. If marketers want to appeal to physician… Read more at: 2/3rd of physicians use mobile applications (via http://worldofdtcmarketing.com)

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Besides increasing marketing- and sales effectiveness, the proposed EFPIA disclosure code also necessitates having up-to-date information about the Healthcare profesionals and Healthcare organisations at whom you direct your marketing activities. Watch the video to see how the proposed EFPIA code on disclosure of transfers from pharmaceutical companies to HCPs and HCOs works.

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The aPureBase team has grown too big for its current location. At January 30, we therefore move to our new offices at Emdrupvej 28A, 4th floor, 2100 Copenhagen. See you there!

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