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Physicians are not using the mobile web they are using apps as a tool like a stethoscope.  The number one reason that they are using apps is to determine medical interactions followed by diagnosing patients. If marketers want to appeal to physician… Read more at: 2/3rd of physicians use mobile applications (via http://worldofdtcmarketing.com)

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Besides increasing marketing- and sales effectiveness, the proposed EFPIA disclosure code also necessitates having up-to-date information about the Healthcare profesionals and Healthcare organisations at whom you direct your marketing activities. Watch the video to see how the proposed EFPIA code on disclosure of transfers from pharmaceutical companies to HCPs and HCOs works.

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W e have entered 2014, and here at aPureBase we wish all our partners, clients and friends a happy new year. We look forward to a continued successful cooperation and hope to strengthen our relationship even further throughout 2014. 2013 was a busy year, but successful nonetheless. We have made some adjustments to our product …

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aPureBase is constantly experiencing growing interest in our services (thanks for that!), which is why we are now welcoming four new employees to the aPureBase headquarters in Copenhagen. Ingrid Kornelia Bjørndal, who has an educational background from both Denmark and Norway, is working as our new Database Assistant. Malin Hultgren has filled the position as Swedish Data …

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